Last week, National Geographic News reported that the
Atlantic Ocean was rising on the east coast of the United States, approximately
three to four times faster than other areas in the world. Consequently, Boston,
New York City, Philadelphia and Baltimore could experience more frequent future
flooding. Instead of floodwaters occurring every three to four years, they are
likely to hit these urban centers three to four times annually.
Don’t panic. The real high tides won’t rise until the year
2100. But if you care about your grandkids and their children, then this might
be reason to take notice and action.
What really got my attention was a report this week that the
big boss at ExxonMobil, Rex Tillerson, is now acknowledging climate change.
Wow! So, global warming is no longer flawed science? What triggered the shift
in company opinion? Maybe it’s the triple digit temperatures from sea to
shining sea, the raging forest fires in Colorado and the mega storm that
depowered several east coasts states and Washington, D.C., leaving two million
Americans in the dark this weekend.
The oil company’s CEO went on to declare that instead of trying
to prevent the higher temperature trend, we should begin investing in ways that
will allow us to adapt to a planet that’s growing too hot for humans. “It’s an
engineering problem,” he said. In other words, keep consuming fossil fuels at
record rates and turn up the AC or some super solar shield that enables us to
keep things just as they are. Spoken like a guy who makes his living selling
energy. Why bother inventing groundbreaking alternative energy technologies
when you can subsidize the fossil fuel industry and secure the status quo? The ExxonMobil chief also said the impact of climate change is being exaggerated.
Although I don’t agree with Tillerson’s analysis, he did say
something that I support at some level. He blamed our misunderstanding of climate
science on a “lazy” press. He believes our failure to grasp climate change
issues is due to journalists who simply accept and reprint environmental
rhetoric.
In my opinion, Tillerson is half right. It’s not that tree
huggers are on the wrong side of the issue, but it’s the failure of the
researchers, reporters and editors to dig and independently develop the story
and guide readers and viewers to genuinely validated and transparent
information. And many consumers have
refused to explore and educate themselves, as well. We tend to accept what
we’re fed, which is generally a sensationalized screaming match about hot
topics producing all heat and no light.
Case in point. When we have a severe cold snap or blizzard,
the pro-business lobby mocks the global warming crowd, as if an ice storm means
that NASA scientists are quacks. After all, before it was global warming it was
global cooling, right? The reality is that our climate is definitely changing.
And even if we can’t control it by altering our behavior, I can’t imagine that
the average citizen would fight for more pollution. Unless, of course, their
livelihood depended on spewing more crud into the air or turning a blind eye to
dumping toxic wastes.
Our professional media, the fourth estate, is a necessary
filter between the public and propaganda artists. Without vetting, how do you
know who to believe or trust? However, you are on firm ground if you doubt
media sources for a number of reasons. For example, today, local television
stations routinely produce programs for sponsors and pass them off as
quasi-documentaries or feature reporting. In reality, they are nothing more
than paid infomercials. In the old days, late-night TV junkies might watch a
presentation about a new kitchen gadget at 2 a.m. Sunday. It was obvious the manufacturer
bought the time. Today, you can see a primetime special about technology at a
local hospital, bought and paid for by the healthcare institution, and produced
by the station’s news crew. The lines between journalism and marketing have
become so faded, you have to ask, is the press dead? No questions about the
impact of the technology on healthcare costs; the proven, long-term
effectiveness of the therapy or the tradeoffs. Of course not. You don’t do that
with marketing, even when it’s disguised as reporting.
During this week’s wall-to-wall coverage of the Supreme
Court’s healthcare ruling, one interviewer on Bloomberg News was surprised to
learn that hospitals lose 20 to 30 percent of their billings, because uninsured
patients fail to pay. How could any competent journalist or literate American
not know by now that healthcare providers routinely eat a steady diet of unpaid
bills?
Today, about six large corporations control some 80 percent
of the U.S. distribution of news. Some 50 companies once shared that business.
Visit the Web sites for Disney, NBC Universal, News Corp and Viacom, and see
how much media each of those giants own. Unparalleled consolidation has
occurred. Our perspective has narrowed
significantly and there are far fewer voices with access to booming amplification.
They sing from the same song sheet. The rest of us tweet.
For example, the last time an independent political
candidate made a significant impact on a national election was 1992. That’s
twenty years ago, before the consolidation that has chilled alternative
perspectives.
Meanwhile, it surprised me how little I heard about
ExxonMobil’s climate change admission. But then again, all that matters now is
healthcare. A major energy company admitting fossil fuels contribute to rising
temperatures is a little bit like big tobacco finally acknowledging smoking
kills. Yet, where’s the coverage?
So, what have you decided? Is the trend toward ultra dry,
hot weather just a blip in Mother Nature’s hormonal cycle or is it a sign of
things to come that we should address? In this age of endless information and
hundreds of sources do you know where to go to learn?
Big oil says climate change is real, but don’t sweat it. Personally, I'm glad I live in the Great Lakes State.
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