Only innovation can really save the car business, and Apple has the juice to do it.

Generations X and Y grew up chauffeured in boring minivans and SUVs. The midsize cars in which these kids munched goldfish and raisins were virtual clones and brands were indistinguishable.  And now we wonder why those same kids aren’t buying cars? They weren’t inspired by Corvettes, Camaros, GTOs, Firebirds, Mustangs, Barracudas and the like. The 1990s and the 21^st century have produced a lot of snoring wheels.

It’s not surprising car guys are predicting that sometime in the next twenty years or so, we may actually see demand for autos decline in the United States. When boomers hang up their keys, you can expect car sales to plummet. Unless, of course, wheels become cool again to their kids and grandkids.

How does Detroit reverse the declining trend? I think the answer is for GM or another carmaker to team up with Apple. The Silicon Valley super-brand has a knack for getting people of all ages to pour money into their products, and dump perfectly good gadgets for newer generations of the same technology. And with its stock value at about $650 per share, the tech giant has the bucks to invest an automotive line of products.

Perhaps an exclusively electric power plant, unlike the Volt, with automated highway capability, active-passive integrated safety technologies to make crashes virtually impossible. Of course, any Apple vehicle would be an icon for design and a real head-turner.

There’s a profound irony here. Steve Job’s adoptive dad, Paul Jobs, was a machinist who Steve described as “a genius with his hands.” The senior Jobs loved to tinker with autos. He’d buy used cars, fix them up and sell them for a profit, frequently schooling young Steve on Detroit style and industrial design.  Deep down, Apple has wheels in its DNA.

I’m only half kidding about Apple marrying an auto manufacturer. There was a time when GM and Ford produced home appliances in addition to cars. Remember the Frigidaire and Philco brands? All that is old is new again. I predict Apple is going to hook up with some other consumer products company. They could probably make anything that works, work better.

Innovative darling, Tesla Motors, is a thriving car company that has designed very hot-looking and expensive electric chariots. The S Model starts at about $50, 000. The carmaker recently announced plans to expand its network of proprietary charging stations to blanket the U.S. in the next two years.  They currently have six power plug-in devices across California that can fully charge a Tesla in one hour. That delivers 300 miles of driving. A half-hour provides 150 miles of Tesla juice. The technology is getting better and electric is going to change the way we think about commuting, especially with gas reaching five bucks a gallon this week in the Golden State.

And Tesla models look nothing like gas-powered clones mainstream carmakers churn out. They’re sexy.

My suggestion is that GM plug into Apple before Tesla or someone else does. I’ll bet Ford wishes they had put Macs in their cars instead of the Microsoft Sync.

Today’s kids pay a bundle for smartphones, tablets and monthly fees for continuous connectivity. If you want them to fall in love with your ride, it has to take them places the information highway can’t. Remember the way the rumble of a 327 V8 engine could send electricity up your spine? America is ready for another jolt of excitement and liberty from mediocre design and paralyzing prices at the pump.

It’s time for Detroit to plug in to what America loves best. It's the power of I, as in innovation and  iPod, iTunes, iPhone and iPad. Now imagine iDrive. 

"A Bite of the Apple" - Season One

Have you ever watched an episode of your favorite TV series and wished you didn’t have to wait a week or even a day to see the next one? Of course you have.

And in the future, you may get your wish.

Netflix, the Web-based subscription service for viewing movies and TV shows has become a content developer. In fact, they have two original series, and viewers can access an entire season all at once via the Internet. That’s right. No waiting until next week. Watch every episode of a brand new show on the day it debuts.

“Lilyhammer” is the Netflix hit that is now Norway’s most popular TV series. In fact, it’s already the most watched show in Norwegian television history.

It features Steven Van Zandt of Bruce Springsteen’s E Street Band. Van Zandt also played the mobster “Silvio” in HBO’s blockbuster hit series “The Sopranos”. A million Norwegians watched the first episode of his new show, in which he plays a New York mob boss in witness protection, hiding out in Lillehammer, Norway. His character, Frank Tagliano, chose the snowy destination based on watching the 1994 Winter Olympics broadcast from there. Now he’s an unemployed, immigrant gangster far from his territory in the big apple. If you’re a “Soprano’s” fan, you can imagine the fun.

Although a Norwegian production company produced the show for the Norwegian Broadcasting Company, Netflix helped finance it. And Americans will only see it via the Web, not over the air or on cable. But with Netflix, you can stream it to you big screen.

Hulu, another Internet-based TV entertainment source recently announced its own original series. And YouTube has paid Jay-Z and Madonna to develop YouTube video channels with fresh, unique content.

It only makes sense. If you can deliver entertainment via the Web or some other method, then why pay tolls to cable companies and satellite services. That’s obviously why Comcast bought NBC. They’re only hope for long-term survival is to create their own, exclusive content that people want to watch.

Now here’s an exciting twist to consider. Apple made news this week talking about plans to build on its Apple TV product. It’s an affordable ($200) device that allows you to stream video content from the Internet to your television. Or for that matter, it will mirror you iPad, iPod or iPhone and connect those devises to you big screen, too. So a movie you have on your phone can be viewed wirelessly on the flat screen in your living room or wherever. Apple TV can also connect you to all the content you’ve stored on the iCloud, so you have access to all the assets you own.

Up until now, Apple has made a bundle selling other people’s creative properties via iTunes, where people buy movies, music, TV shows and other entertainment to play on their various pods and pads. But, it’s only a matter of time until we’ll buy  electronic art directly from the artists or their producers.

I wonder if Apple’s next step is to begin generating its own original entertainment to sell with Apple TV. Imagine they hire Ken Burns to produce a documentary series on Steve Jobs and the evolution of his company. Maybe Ron Howard directs a movie based on Jobs’ life. If Mark Zuckerberg gets “The Social Network”, a movie celebrating the launch of Facebook, Jobs deserves an epic drama on the scale of the “Star Wars” trilogy.

At $500 a share for its stock, Apple certainly has the cash to go into the entertainment business. If they’re as good at it as they have been at re-inventing computing and communications, we’ll soon forget about traditional TV.

And if “Jobs” becomes a series, I’ll bet we watch every episode on the first weekend.